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Videos
From social listening to e-seeing
The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: EstefanÃa Yaguez Lorenzo, Alberto RodrÃguez Romo
Company: L'Oréal
September 8, 2019
Videos
Getting the feels
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Debby Ling
Company: SKIM
September 8, 2019
Research papers
Brands whispering emotions
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
Videos
